| Adware or advertising-supported
software is any software application in which advertisements are
displayed while the program is running.
These applications include additional code that displays the
ads in pop-up windows or through a bar that appears on a computer
screen.
Adware helps recover programming development costs, and helps
to hold down the price of the application for the user (even
making it free of charge)—and, of course, it can give
programmers a profit, which helps to motivate them to write,
maintain, and upgrade valuable software.
Some adware is also shareware, in that users are given the option
to pay for a "registered" or "licensed" copy,
which typically does away with the advertisements.
Some adware programs have been criticized for occasionally
including code that tracks a user's personal information and
passes it on to third parties, without the user's authorization or
knowledge. This site provides a directory of removal
tools. |